Web design | Photography

Thunder Moon Collective Website Redesign

Thunder Moon Collective (TMC) is a gift shop in Nashville that showcases over a hundred small businesses from around the world. Every single item is meticulously handpicked and purchased not only for its beauty, quality, function, or value, but the story behind it all.

While the Thunder Moon Collective's brick and mortar has expanded over the years and is a warm and welcoming presence in the East Nashville community, their online presence failed to reflect this growth.

I worked with the client to align the website with their updated branding, structured the site so it's easy to navigate while minimizing clicks and capturing more sales, and executed an in-store photography session that resulted in high-quality photographs that were utilized throughout the website.

This website redesign resulted in online sales during the peak holiday season that were double than that of the year before as well as a 50% increase in conversion rate.